Color WOW
Color WOW Extra Strength Dream Coat
PRODUCT DESCRIPTION
Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos
WHY IT'S WOW
- Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
- Delivers silky, glassy-smooth, super frizz-resistant styles
- Heat-activated formula contains heat protectants
- Ultra-light spray feels like nothing is on the hair
- Economical. Results last through 3-4 shampoos
Best For:
For extremely dry/dehydrated hair, porous hair, and curly/coily hair. Safe for Keratin-treated hair.
Ground-breaking, extra-powerful, anti-frizz technology
- Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell.
- Delivers long-lasting results for hair that has been blow-dried smooth and sleek, thanks to ultra-powerful (totally imperceptible) flex-elastic polymers that seal down the cuticle, making the hair silky smooth, waterproof and tightly hold the hair smooth and straight.
