AG Vita C Vitamin Strengthening Shampoo

Vita C’s sulfate-free vegan formula gently cleanses, nourishes and helps restore dry or damaged hair. Powerful active ingredients like vitamin C and plant-based squalane help lock in moisture, increase collagen and add elasticity, while vegetable protein helps strengthen the cuticle. pH 5.5-6.5. 

What's in it and Why you'll love it:

• Vitamin C – also known as tetrahexyldecyl ascorbate, a stable form of vitamin C, which is an effective moisturizer and antioxidant. Antioxidants protect against free radicals which cause damage to hair. Vitamin C helps increase collagen that adds elasticity to hair. 
• Squalane – a sustainable and plant-based lightweight oil that locks in moisture and is a natural antioxidant. 
• Hydrolyzed vegetable protein – plant-derived, wheat-free protein with an amino acid spectrum similar to keratin. Helps bond, repair and smooth hair while adding strength, elasticity, moisture and shine and protecting against further structural trauma.