Joico Blonde Life Brightening - There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo, a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster.
Here's why you'll love it:
- Gently cleanses with rich lather
- Free of SLE/SLES Sulfates
- Added softness and smoothness
- Keeps blondes bright